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Florida citrus collapse shifts supply to Brazil

The near-total collapse of the Florida orange industry is driving a structural shift in global citrus supply chains toward Brazilian imports.

The argument

The guest detailed a 95% decline in Florida orange production since 2003 due to citrus greening disease, climate events, and real estate developers buying up agricultural land. Major juice brands like Minute Maid (owned by Coca-Cola) have consequently shifted their sourcing from 80% Florida oranges to 80% Brazilian oranges.

The thesis, stress-tested
✓ What validates it
  • Further declines in USDA Florida citrus crop estimates
  • Increased import volumes of Brazilian orange juice concentrate
▸ Risks discussed
  • 100% infection rate of Florida citrus trees with greening disease
  • Encroachment of high-value residential real estate development on agricultural land
Hear it yourself
"So I think the best way to put this is in 2003, 2004, The Florida orange industry produced 242,000,000 boxes of fruit Those are 90 pound boxes This year, they're on pace to produce fewer than 12,000,000 boxes That's a collapse of more than 95% A 100% of the trees are now infected with citrus greening Which means they're either in the…"
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KO: Florida citrus collapse shifts supply to Brazil · Zortix