Chime targets affluent users via direct-deposit tiers
The speakers argued that Chime is offering high-cashback perks and premium metal cards tied to monthly direct-deposit thresholds to attract higher-earning, more profitable primary-account holders.
Sign in to read the full idea
The argument, what validates it, the risks discussed and hearing it from the source are for signed-in members. Free accounts read 3 ideas in full a day — no card required.