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DUOLBULLISHCore thesis · 5/5

Duolingo's habit-forming engagement moat

The bull case made for Duolingo is that its decade-plus of iteration and AB testing has created a uniquely habit-forming educational app with engagement metrics rivaling major social platforms, a flywheel that is difficult to replicate.

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DUOL: Duolingo's habit-forming engagement moat · Zortix