Female representation drives mass affluent wealth management
The thesis presented is that increasing female representation among financial advisers directly unlocks and supports the growing segment of ambitious, mass affluent female investors.
The argument
The guest from HSBC argued that mass affluent women are highly ambitious and proactive, with 34% seeking qualified financial advisers to educate themselves. Because these women are highly likely to seek out female advisers, internal diversity and flexible working models within wealth management firms are critical to capturing this market.
The thesis, stress-tested
✓ What validates it
- ✓Increase in the percentage of female qualified financial advisers across the industry
- ✓Growth in assets under management (AUM) from mass affluent female clients
▸ Risks discussed
- ▸Industry-wide political pressure to roll back DEI initiatives could undermine progress
- ▸Lack of workplace flexibility may cause firms to lose qualified female advisory talent
Hear it yourself
"So this time, we are discussing female representation in wealth management, and this is new research from HSBC that highlights that women, particularly in the mass affluent space, categorized as, over a £100,000, growing in confidence and running diverse portfolios and are more likely to seek the services of a financial adviser, as…"
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