Podcasts displace serious nonfiction print books
The market for serious nonfiction print books is facing an existential decline as readers shift to deep-dive audio podcasts and digital media.
The argument
The guest argued that while appetite for history, biography, and foreign policy remains, consumers are increasingly choosing to consume this information via podcasts and YouTube videos rather than purchasing thick print volumes.
Hear it yourself
"You can't just come up with breeding stocks. So this is demand spiking, which, of course, this is great for farmers because the price for wool goes up, but then they're not going to be able to double their herd size overnight. There's another part of this infrastructure that you talk about, and it's not just the livestock. It's it's mills and places where you can go to get your wool, what is it, combed and spun? And, I mean, I forgot, you know, all my fifth grade history stuff, but it's you you gotta do stuff to get wool to a place where it can be used."