IP-driven mobile gaming mechanics drive outsized returns
The guest argued that coupling established intellectual property (IP) with proven game mechanics is a highly successful and repeatable model in mobile gaming.
The argument
He cited the massive success of Scopely's 'Monopoly Go' and Niantic's 'Pokemon Go' as prime examples of how powerful IP can drive user acquisition and monetization when paired with the right gameplay.
The thesis, stress-tested
✓ What validates it
- ✓Strong launch metrics and sustained top-grossing chart positions for new IP-licensed mobile titles
- ✓Increased licensing activity and partnerships between traditional toy/entertainment brands and game developers
▸ Risks discussed
- ▸High licensing fees and revenue-share agreements with IP owners can compress margins
- ▸Poor execution of the game mechanic can fail even with strong IP, as seen with Harry Potter AR
Hear it yourself
"Well, they were the largest private mobile games publisher prior to the acquisition, by Savvy for 4,900,000,000 out of Saudi Arabia, and they publish probably the best known title for your listening base is, Monopoly Go, which was just a massive win for Scopoli, a massive win for Hasbro, who owns and controls the IP, and just another…"
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