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SPOTBEARROKUBULLGOOGLBULLMIXEDIn depth · 4/5

Video platforms beat audio on ARPU potential

The speaker presented a bearish case on audio platforms relative to video, arguing that audio ad formats like Spotify face a structural ceiling on average revenue per user and ad monetization.

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SPOT: Video platforms beat audio on ARPU potential · Zortix