Meta dominates early consumer ad spend
The guest argued that consumer subscription startups should focus ad budgets exclusively on Meta until reaching $100,000 in monthly spend.
The argument
Cliff Weitzman cited advice from the founder of Blinkist, arguing that growth is an arbitrage game and focusing early spend on Meta avoids diluting resources across less efficient channels.
The thesis, stress-tested
✓ What validates it
- ✓Sustained return on ad spend (ROAS) on Meta compared to other platforms
- ✓Continued growth in Meta's average revenue per suite of advertisers
▸ Risks discussed
- ▸Platform dependency risk
- ▸Changes to Meta's ad auction algorithms or pricing
- ▸Ad fatigue within a single channel
Hear it yourself
"Definitely not expect himself to go to Brown, but for sure would never expect to be able to write a 30 page paper with three spelling mistakes. And the reason why I didn't have that many is because I can hear the spelling mistakes with Speechify. Dude, I I was listening to you and Ali Abdaal. Great show. And I heard in in 2020, you made a list of the top 100 consumer subscription companies in the world by revenue, flew all over the world to meet the CEOs of each one of them, and then tried to basically learn from them. I really enjoyed the show, so with the greatest of respect. I was kind of frustrated listening because you said that, and I was like, amazing."
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