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Crypto cards drive stablecoin adoption in emerging markets

The primary product-market fit for crypto and stablecoin-linked cards is concentrated in emerging markets where users seek to escape volatile local fiat currencies.

The argument

The guest argued that in regions like Latin America, users prefer holding digital dollars (USDC/USDT) over their native currencies. Crypto cards have emerged as the most convenient way to spend these stablecoins day-to-day, outstripping peer-to-peer payments in volume growth.

The thesis, stress-tested
✓ What validates it
  • Continued growth in stablecoin transaction volumes on major payment networks like Visa and Mastercard
  • Increased issuance of stablecoin-linked cards in Latin America and other emerging markets
▸ Risks discussed
  • Regulatory changes surrounding digital assets and stablecoins
  • Tax complexities arising from micro-liquidation events triggering capital gains
Hear it yourself
"And for MetaMask, how it specifically works is, let's say you're holding a 100 of USDC or USDT or, you know, whatever it is in your MetaMask wallet connected to that card."
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V: Crypto cards drive stablecoin adoption in emerging markets · Zortix