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Zillow transitions from lead generator to super app

The guest argued that Zillow is successfully diversifying its revenue streams beyond agent lead generation into a comprehensive real estate vertical super app.

The argument

The guest highlighted Zillow's rapid growth in purchase origination mortgages, its rental platform approaching $1 billion in revenue, and its integration of transaction tools like background checks and payments. This diversification allows Zillow to grow mid-teens even in a flat housing market with elevated mortgage rates.

The thesis, stress-tested
✓ What validates it
  • Rentals business reaching the $1 billion revenue run-rate milestone
  • Core margin expansion of 2% as guided during their investor day
  • A compression in the spread between the 10-year Treasury and 30-year mortgage rates
▸ Risks discussed
  • Elevated mortgage rates blunting overall housing transaction volumes
  • Stagflation fears delaying the recovery of existing home sales
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Z: Zillow transitions from lead generator to super app · Zortix