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COSTBJWMTIn depth · 4/5Save idea

Wholesale clubs capture affluent shoppers amid inflation

The bull case argued for wholesale clubs is that persistent inflation is driving higher-income consumers to trade down and buy in bulk, boosting market share.

The argument

Analysts noted that Costco and BJ's are seeing strong revenue growth and membership gains because even affluent consumers are seeking bargains. To compete, traditional retailers like Walmart are attempting to elevate their product offerings to appeal to these same high-income shoppers.

The thesis, stress-tested
✓ What validates it
  • Costco beats membership renewal and revenue expectations in its upcoming earnings report
  • BJ's maintains double-digit revenue growth next quarter
▸ Risks discussed
  • High-income consumer spending could pull back overall
  • Bargain hunting might normalize if inflation cools rapidly
Hear it yourself
"So signals that the consumer demand might be weakening is a little bit concerning. Especially since consumer demand has been keeping The US economy strong over the last couple of years. I'm Justin Ho for Marketplace. Wall Street on this Tuesday that feels like a Monday. Stop me if you've heard this one before. Tech stocks, baby. We'll have the details when we do the numbers. I'll tell you what. For all else that ails this economy, and it is not a short list as you know, This is a good time to be a wholesale club. BJ's reported last week that quarterly revenue was up nearly 10% from a year ago."
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