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IOTBULLISHIn depth · 4/5

Samsara's land grab on the ELD mandate

Andy McCall described Samsara's success as a classic land grab, capitalizing on a regulatory mandate (the ELD mandate) that created a broad, budgeted need, allowing them to sell to the mid-market without requiring extensive social proof from lighthouse accounts.

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IOT: Samsara's land grab on the ELD mandate · Zortix