Consumer spending concentrates around events
The thesis presented was that the consumer is concentrating their spending more than ever on specific event periods like Black Friday and holidays, while non-event periods like October see slower volumes.
Keep reading this one
You've read the thesis and who argued it. A free account opens the argument, what validates it, the risks the show raised, and the moment in the episode where it was said — 3 ideas in full a day, no card.