How Zortix counts

Zortix is the public index of record for what finance podcasts are saying about stocks: it transcribes the shows, extracts every attributed investment idea, and publishes the statistics — mention counts, discussion depth, top shows — while the app is where you read, hear and track the ideas behind the numbers.

Every number on a Zortix page is derived from the same pipeline: episodes of the finance podcasts we monitor are transcribed, run through an extraction step that identifies each specific investment argument made on the show, fact-checked against a curated ticker registry (so a host saying “apple” the fruit never becomes AAPL), quality-checked, and de-duplicated. Ideas that fail quality control, duplicate an existing idea, or have been superseded are excluded from every public statistic.

Mention

One attributed idea naming a ticker. “Mentions · 30d” is the count of attributed ideas about that name extracted from episodes that aired in the last 30 days — always the episode’s air date, never the date Zortix processed it, so working through a show’s archive can never make an old conversation look current. An idea that names several tickers counts once toward each.

Attributed idea

A specific argument a named speaker made on a named show, tied to the episode it came from — never an aggregate opinion, never Zortix’s view. Zortix reports what was said and who said it; it does not rate securities, set price targets, or make recommendations. In the app, each idea carries its decoded thesis and links to the exact moment in the episode so you can verify it against the tape.

Discussion depth

How thoroughly an idea was argued on the episode — a description of the conversation, not a rating of the stock. Each idea is graded from a passing remark to a fully argued core thesis, and public pages show the resulting band as a word:

Brief mentions

The name came up in passing; no argument was developed.

Notable commentary

A short but substantive comment — a view stated with at least one reason.

Substantive discussion

A developed segment: the argument, some evidence, a risk or counterpoint.

In-depth coverage

An extended discussion that examined the thesis from several angles.

Core-thesis conviction

The idea was a centrepiece of the episode, argued at length.

Windows and deltas

Ticker statistics are counted over rolling 7-, 30- and 90-day windows of episode air dates. “Vs prior week” compares the last 7 days with the 7 days before that. The weekly Signal counts ISO calendar weeks and compares each week with the one before it. Every page states the date its numbers are current to.

What Zortix deliberately does not do

No ratings, no scores presented as investment merit, no price targets, no buy/sell language, and no aggregation that turns attributed speech into a verdict. Mention counts and depth bands describe how much and how thoroughly the shows talked — they are research signals about a conversation, not advice about a security. Zortix is a research and education tool; verify anything you read here against the source before any investment decision.