Theaters as summer box office winners
The discussion framed movie theater chains as winners of the summer box office rebound, driven by the need to see blockbuster films on premium large-format screens.
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The Callback
IMAX as a greenlight component for blockbusters
26 weeks between these two statements.
The bull case made for IMAX was that as moviegoing becomes less frequent, consumers will gravitate towards premium experiences, driving market share gains.
The discussion framed movie theater chains as winners of the summer box office rebound, driven by the need to see blockbuster films on premium large-format screens.