Short-form content as a top-of-funnel tool
The guest described a strategy of using simplified, engaging short-form videos on TikTok and Instagram as a lead generator to funnel viewers to more nuanced, long-form content.
Keep reading this one
You've read the thesis and who argued it. A free account opens the argument, what validates it, the risks the show raised, and the moment in the episode where it was said — 3 ideas in full a day, no card.